To ensure brand consistency across all print and web/screen communications, it is strongly recommended that a consistent set of typefaces be used.
The corporate typefaces are Flama and Avenir. Both are available in a range of weights for design flexibility.
Flama
The preferred corporate typeface. The font is to be used on all external communications.
Flama is available to purchase here: www.vllg.com/feliciano/flama/buy
Avenir
An alternative to Flama in cases where the body copy is extensive, i.e annual reports and newsletters.
Avenir is available to purchase here: www.fonts.com/font/linotype/avenir
Arial
The preferred desktop typeface. To be used on internal communications or in instances where the preferred typeface is unavailable.
The preferred treatment for typesetting is as follows:
Headings:
Set in Flama Bold in CDC Grey or CDC Blue, 16pt minimum.
Body copy:
Set in Flama Light or Avenir Light (for extensive copy) in CDC Grey or 80% black tint in 7.5pt minimum.
Subheading:
Set in Flama Semibold in CDC Grey or 80% black tint.
Tagline:
Set in Flama Light Italic in orange PMS 164C.
In good typography practice, it’s important to consider the size, style and weight of the font in your document. Adding contrast to the typography setting helps your reader understand emphasis and hierarchy within the communication. Consider keeping consistent typographic styles within your document to ensure visual aesthetic is simple and clean.
Our preferred typeface ‘Flama’ is available in the following weights:
Flama Thin Italic
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abcdefghijklmnopqrstuvwxyz
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Flama Medium Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+`~”<>,.?
Flama Ultralight Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+`~”<>,.?
Flama Semibold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+`~”<>,.?
Flama Light Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+`~”<>,.?
Flama Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+`~”<>,.?
Flama Book Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+`~”<>,.?
Flama Extrabold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+`~”<>,.?
Flama Basic Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+`~”<>,.?
Flama Black Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+`~”<>,.?