Woopi Connect is an on demand bus service operated by Forest Coach Lines connecting its customers to the Woolgoolga area of NSW.
The Woopi Connect colour palette consists of four main colours, dark blue, blue, green and yellow. Tints of these colours may also be used.
A Woopi Blue into Woopi Green gradient may also be used, either at 100% or 30% opacity.
Woopi Connect’s Colours
Woopi Dark Blue
CMYK 100/15/5/41
RGB 0/122/0
HEX #008ACD
PMS 112-8 C
Woopi Blue
CMYK 100/18/0/0
RGB 0/122/0
HEX #008ACD
PMS 112-8 C
Woopi Green
CMYK 62/0/100/0
RGB 106/171/61
HEX #6AAB3D
PMS 154-8 C
Woopi Yellow
CMYK 45/25/16/59
RGB 91/103/112
HEX #EBA847
PMS 17-7 C
Gradient 100% opacity
Gradient 30% opacity
Woopi Connect’s Typography
Uni Neue
The preferred corporate typeface for headers, subheaders and break out copy. The font is to be used on all external communications.
Uni Neue is available for purchase here: www.fontfabric.com/fonts/uni-neue/
Halyard Display
The preferred corporate typeface for extensive body copy.
Halyard Display is available for purchase here: www.dardenstudio.com/typefaces/halyard?view=buy
Brand Elements
Illustrations
Both the simple and detailed CDC illustration styles have been adapted for Woopi Connect. They feature the Woopi Connect colour palette as well as some Woolgoolga area specific buildings and streetscapes.
App Icon
The app icon utilises the 100% opacity gradient and the simpler illustration style.
