The outdoor advertising arm of one of Australia’s largest bus transport companies is contributing to a more inclusive economy by forming a significant partnership with an Indigenous-owned print company.
Moove Media, a subsidiary of ComfortDelGro Corporation Australia (CDC), has formed a partnership with Indigenous print supplier Printing with Purpose (PWP). This means Moove Media can now offer all clients 100 per cent Indigenous-sourced prints for all advertising on bus fleets in Sydney, Melbourne, Newcastle and Canberra.
Based in Melbourne, PWP is an Indigenous owned, Indigenous female managed company dedicated to giving back to the community. Sixty per cent of its profits go into supporting a range of Indigenous community and employment programs.
Commencement of the partnership was marked with the installation of a Moove Media advertising campaign to promote the partnership on buses operating from CDC’s Sydney and Melbourne depots. The campaign features CDC’s Reconciliation Action Plan artwork design, created by Luke Penrith from Tumut, New South Wales.
Moove Media General Manager Kim Robberds said the partnership brings a positive and unique contribution to the outdoor advertising industry.
“As a part of our recently launched Reconciliation Action Plan, Moove Media and our parent company ComfortDelGro Australia have been investigating the ways we can contribute to a fairer and more equitable Australia through our supply chains and community partnerships,” Ms Robberds said.
“Our partnership with Printing with Purpose means 100 per cent of the advertising we print and install on buses around Australia is sourced through a First Nations-owned supplier committed to investing in Indigenous communities.
“In turn, we extend a truly unique offering to our advertising clients,” she said.
Printing with Purpose CEO, Sara Stuart, said she is excited to embark on the partnership with Moove Media.
“Printing with Purpose is a female majority owned Aboriginal not-for-profit social enterprise registered with Supply Nation, Kinaway Chamber of Commerce as well as Social Traders Certified,” Ms Stuart said.
“We are proudly the only certified social enterprise Indigenous-owned print manufacturer in Victoria.
“As an Indigenous operated not-for-profit social enterprise, our social purpose is to provide culturally appropriate work experience, employment and training for Aboriginal and Torres Strait Islander people within the printing, graphic arts, social media and related industries.
“This new partnership will enable PWP to better support the community while encouraging broader conversations in the advertising industry on working more closely with Indigenous suppliers.
“We look forward to working to help not only start these conversations but also walking together with Moove Media to create real employment opportunities for our people,” she said.