Clearspace Allowance

Clearspace allows the logo to be the focal point of the design and ensures clear brand recognition. The minimum clearspace allowance must be enforced across all communications. Additional clearspace should be used where possible.

The desired clearspace is equal to the height of the type in the orange container (the letter ‘A’ has been used as an example), as indicated in the following example. No visual or text objects should be placed within this area.

Primary Logo
Primary Logo
White Keyline
White Keyline
Tagline
Tagline

Global offices