Alternative versions of the logo are available for use when the primary logo is not applicable. However, these should only be used in specific cases.
TAGLINE
The tagline ‘linking people, places and communities’ is supplementary to the logo mark. The tagline version is assigned primarily to customer-facing marketing communications. It is also treated as an optional element on some promotional items such as hats, pens and umbrellas.
The tagline is placed directly below the logo mark. It is horizontally centered and sits flush with the logo.
STACKED
In special cases where space is limited, the stacked version of the logo mark may be used. Examples would include a website favicon or for use inside a square container (including use on social media avatars).
WHITE KEYLINE REVERSED TAGLINE
In instances where the tagline should be applied, a white keyline version is available with a reversed tagline for use against a dark background.
Reversed (WHITE)
The reversed (white) version is for use where only one colour is permitted. and background colour is dark.
Monochrome (black)
The mono version is for use where only one colour is permitted. Apply to a white or light coloured background.