Illustrations can be a powerful storytelling device, adding greater flexibility to our visual language beyond photography.
Our illustrations are bold and dynamic. While any colours in our primary, secondary and extended palettes can be utilised, always be mindful of the colour balance to ensure appropriate use of our primary colours.
Similarly to our iconography, we have established two illustration styles for versatility – simple and detailed.
The subsequent pages demonstrate when and where to apply these illustrations and how to adapt them for various purposes.
Simple
Our simple illustration style is outlined and as a result needs to be cleaner and less elaborate than our detailed style. This option can be applied on communications where there is an abundance of space for the illustration to be a prominent feature.
This style always features an outline in the CDC Dark Blue, please reference the extended colour palette on page 34 for the colour breakdown.
Similarly to the outlined icons, the outline should be monoweight. When scaling illustrations, the stroke weight should be scaled proportionally with the size of the illustration. With this in mind, use your judgement to ensure the illustrations remain clear when scaling down. Outlines should also always remain at the same scale in relation to other illustrations that are visible on the page.
Detailed
Our detailed illustration style is visually more comprehensive and realistic when compared to our stylised simple illustrations. This option can be applied on communications that have limited space and where the simple style may be too busy or distracting at a smaller size.
