Our playful series of patterns complement the brand and extend its visual language. Inspired by elements of the logo and graphic elements, they express energy, direction, and connectedness.
Patterns should be used selectively and without visual conflict. They should add visual impact to your layout and reinforce the brand in a subtle way by showcasing brand colours and recognisable elements in an interesting way. Choosing the right pattern can make your material look distinct and reinforce the tone of your communication.
Best practices:
- Avoid layering text directly over the busy areas of the patterns.
- Avoid pairing with imagery.
- Avoid using multiple patterns on the same page.
- Playing with the scale or crop of the pattern can impact the effect they have in your layout.
- Adjusting colour and stroke lines within the patterns is not recommended.
