Hillbus Metro Connect is an on-demand bus service connecting its customers to the Sydney Metro in the Hills District of Sydney.
Colour Palette
Hillsbus Metro Connect’s brand includes a colour palette that has been carefully designed to marry the Hillsbus and Sydney Metro brands.
An extended colour palette has been created to bridge the gap between the Hillsbus red and blue and the Sydney Metro teal colours. Three additional colours are available for use on all branded materials, Pale Red, Pale Turquoise and Turquoise. Tints of these colours may also be used.
Hillsbus Metro Connect’s primary colours
Hillsbus Blue
CMYK 100/53/0/65
RGB 0/48/87
HEX #003057
PMS 540 C
Metro Connect Grey
CMYK 0/0/0/40
RGB 165/165/166
HEX #A5A5A6
PMS 179-6 C
Sydney Metro Teal
CMYK 77/0/22/0
RGB 0/157/169
HEX #009DA9
PMS 121-14 C
Hillsbus Red
CMYK 0/95/100/0
RGB 218/41/28
HEX #DA291C
PMS 485 C
Hillsbus Metro Connect’s extended colours
Hillsbus Red
Pale Red
CMYK 1/80/71/0
RGB 238/90/77
HEX #EE5A4D
Pale Turquoise
CMYK 47/1/18/0
RGB 130/205/211
HEX #82CDD3
Turquoise
CMYK 77/14/30/1
RGB 16/163/175
HEX #10A3AF
Sydney Metro Teal
Hillsbus Blue
Hillsbus Metro Connect’s typography
Gotham
The preferred corporate typeface. The font is to be used on all communications.
Gotham is available for purchase here: www.typography.com/fonts/gotham/styles
Brand Elements
Illustrations
The detailed CDC illustration style has been adapted for Hillsbus Metro Connect. It features the Hillsbus Metro Connect colour palette as well as some Hills District specific buildings and streetscapes.
App Icon
There is also a logomark version of the logo for use where horizontal space is limited. As an example, the logomark is used for the app icon.
